Admissions Counselor/Recruiter 101 - Spring 2026

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Designed for professionals who need flexibility in a demanding work schedule, AACRAO's instructor-led courses offer a convenient and affordable means of gaining the expertise needed for both managers and staff to excel in their work. Admissions Counselor/Recruiter focuses in on the role of the admissions counselor or recruiter in enrollment management, best practices for presenting the institution to new and familiar audiences, marketing strategy, and finally how to bring it all together during recruitment season (whether you are high or low travel).

Upon successful completion of the course, you will be awarded an AACRAO Credential.

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